Arbhu prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Arbhu has created a custom PPC account audit process and checklist based on years of analysing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.

It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our time line and walk through each step of the set up process. We also use this meeting for discovery where we review completed questionnaires.

If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit it back to the client for approval before inputting keywords into the account.

This step includes optimizing all the various account settings, such as: Campaign set up, Ad Group set up, Ad Copywriting & Testing set up, Match Type set up, Extensions set up, Bids set up, Goal Tracking set up, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords set up, and Audience/In Market Targeting set up.

Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Arbhu has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of

If we’re running display campaigns, Arbhu will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.

The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Arbhu will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.

Arbhu creates a custom dashboard report for each client. To start off, Arbhu imports in all historical data and then we update our main dashboard report every month. Arbhu reports on metrics in plain English. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients monthly. That said, you’ll always have full access to your account and can log in at any time to review metrics.

It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do